I’m beginning the full-time MBA program at UCLA this fall. They encourage us to decide our target industry and function, as specifically as possible, from the outset so that we can make the most of our time in the program. As I transition, I’m finding that my network is currently limited and I’m struggling to do enough informational interviews to have a high degree of confidence about what function and industry I want to pursue. I’ve tried “cold calls” on LinkedIn with mixed success.
Can anyone provide some details about what a post-MBA career would look like in the function of either Marketing Research or Corporate Social Responsibility? I’m interested in CSR as a function, not an industry (for example, a CSR role at a company like Disney or Nestle, not necessarily working for a non-profit).
I’m looking for info such as: a typical day/project, specific functions/responsibilities, career progression, pros and cons of the field, traits needed for success, and advice to maximize my MBA time
Thank you so much for any insight you can share!
Jessamy
Answers
Hi Jessamy,
Consumer products and food companies such as Proctor & Gamble, Kraft Heinz, Unilever, Coke, and Nestle have marketing research as a key function where they hire MBAs.
Also, some of the assignments that management consulting firms such as Bain, Booz, and BCG work on for corporate clients are essentially market research studies.
BTW, I totally agree with Shannon that you go into UCLA with a general idea about what you want to do, BUT also be very open to CHANGING YOUR MIND. As you take classes, interact with your peers, attend company presentations, and learn more about what may be a good fit for you, it is perfectly fine to head in a new direction.
I went to B-school thinking I wanted to be a consultant, then changed my mind to being an investment banker, then changed yet again to investment management -- all within the span of the first four intensive months.
Good luck and wish you a great experience in Westwood!
Thank you Shannon, and thank you Doug! I sincerely appreciate your time and assistance!
Jessamy,
Many thanks for your service. Congratulations on embarking on the post graduate path at such a prestigious institution.
Given your interest in CSR, I would take a look at UCLA's MBA ethics courses. I have also attached some links that I thought you would find useful.
Smith, J. (October 2013). Forbes, The Companies With the Best CSR Reputations, http://www.forbes.com/sites/jacquelynsmith/2012/12/10/the-companies-with-the-best-csr-reputations/
Hogan, S. (July 2015), Why “Social Responsibility” is the Next Big Shopping Trend http://goodmenproject.com/featured-content/why-social-responsibility-is-the-next-big-shopping-trend-dg/
2014 Global CSR Reptrak 100, Annual Corporate Social Responsibility (CSR) Reputation Rankinghttp://www.reputationinstitute.com/thought-leadership/csr-reptrak-100
The embracing of CSR way beyond a novelty is growing. It will eventually be a mandatory critical success factor. Many leading companies are leading the charge with results. (see links). Please let me know if I can help further. Glad to assist.
Best-
Doug
Hi Jessamy,
Congrats on your new MBA adventure. I agree with the idea of targeting your studies early, although you may learn things on the way that change your ideas, so be open to the possibility. You may find it easier to connect with UCLA alumni to do some advice interviewing. I suggest you go to the UCLA Career Center, and ask one of the career counselors to help you. I assume you haven't started classes yet, but believe me, they will be more than happy to help someone as motivated as you!
Good luck and thank you for your service, Jessamy.
Your Answer
Please log in to answer this question.