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Advise on how to build/ market an APP idea?

Veteran

Christopher Rathbun South Glens Falls, NY

I am looking into how to find help producing and selling a simple, profitable APP idea to fill a niche that has not been touched. I am not finding much information on ways to proceed with production, and then best ways to bring to market. Any advice would be greatly appreciated.

18 February 2012 3 replies Small Business

Answers

Veteran

Dali Rivera Abingdon, MD

There is a great article that gives you a cheap way to make your own app on E StartUp Magazine. It's in the Fall 2011 Issue on page 48. It's called "Going Mobile without going broke". I really like it because it breaks it down on how easy it is to make an app and how much money to expect to spend on one.

This magazine is free on iPhones and iPads. It's awesome to read. Also, if you are a service-connected disabled veteran, and you need guidance on how to start your business, you can apply to the Entrepreneur Bootcamp for Veterans. It's a great program that is COMPLETELY FREE to the veteran. You can apply any time of the year and they will let ask you which time of the year you would be able to attend. I am a graduate of the program and it really was worth it. Because of it, I saved thousands of dollars, and I have a lot of mentors that are just a phone call away. All this is FREE. Here is the link in case you want to check it out. You can also find it on YouTube to get an idea of what it is.

http://whitman.syr.edu/ebv/programs/families/

Advisor

Tom Cal, CFA San Francisco, CA

Christopher: I am unsure if this is helpful, but here are a few ideas:

The Service Corp of Retired Executives is a great resource for entrepreneurs and small businesses. SCORE has a chapter in Albany, and SCORE offer both local and remote mentoring.

http://www.score.org/mentors

http://northeastny.score.org/

https://www.google.com/search?q=site%3Ascore.org+app+marketing

http://blog.score.org/2011/bryan-janeczko/marketing-osnik-the-journey-of-an-iphone-app-developer/

Here are general articles regarding app marketing. The Google ads that show up might also be interesting.

https://www.google.com/search?q=app+marketing

If you find anything useful, please let us know.
-Tom

Advisor

Suzanne Delaney Nashua, NH

Great question Christopher! I thought this was an interesting article that might help:
http://www.ehow.com/how_4875206_iphone-app-sell.html

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