Role and Company

Vice President, Global Digital Strategy & Site Design, Citibank

Expertise

10 years experience in financial services

Location

Long Island City, NY

About Dana

Strategic marketing professional with history of achievement in digital, traditional, B2B, and B2C marketing. Highly analytical and collaborative problem-solver with outstanding communication, team building, and leadership skills. Proven record working with senior executives to achieve significant business objectives. Expertise includes:
• Formulating and implementing marketing strategies
• Content marketing and management
• Site marketing and ecommerce
• Organic and paid social media, SEO, SEM
• Brand strategy and product management
• Corporate communications and public relations
• Acquisition and customer marketing
• Project management

I am also a certified yoga instructor and currently teach and lead yoga classes in studios, corporate settings, gyms, and apartment amenity spaces for groups and private clients. I also actively use social media to market my classes, manage an editorial calendar for my content to monitor engagement, and have been featured in Instagram Takeovers for NYC yoga studios.