Role and Company
Owner, Langston Marketing LLC
Expertise
25 years experience in marketing, advertising, & communications
Location
O Fallon, MO
About Cliff
Cliff Langston has helped B2B marketers integrate marketing and sales for over twenty-five years. As managing principal of Leads To Sales (www.leadstosales.com), he helps companies find new customers by bringing marketing and sales together. Cliff’s background includes leadership positions at two global marketing agencies, and ten years’ as a corporate marketing executive with Sigma-Aldrich, a Fortune 500 global manufacturer.
Along the way, Cliff served as an adjunct professor of graduate marketing for six years, and developed marketing curriculum for eight different marketing courses for a leading national university. He is a current member of the Business Marketing Association (BMA), past member of the American Marketing Association (AMA) and the Direct Marketing Association (DMA), and has delivered presentations at several of their national conferences.
In addition, Cliff has developed and reviewed hundreds (if not thousands) of resumes. One of the ways he feels he can help veterans transition from the military to the corporate world is by reviewing their resumes and making suggestions. He can even help veterans build a resume from square one - the entire process involves an initial phone call and a few emails back and forth.
Cliff currently serves as director of marketing for a large St. Louis-based youth baseball organization, a member of the Wentzville School District’s CTE Advisory Council, advisor to the Wentzville High School DECA Marketing Club, and donates his talents to help local private schools with their marketing efforts.