Role and Company
Sr. Director, Marketing Partnerships, National Geographic Channel
Expertise
16 years experience in marketing, advertising, & communications
Location
Washington, DC
About Mari
Mari Belalcazar is the Senior Director, Marketing Partnerships for National Geographic Channel and Nat Geo WILD. She is responsible for developing strategic marketing partnerships with like-minded brands to drive network awareness and revenue. During her 4 year tenure with the networks, she has created successful multi-platform partnerships with Lexus, Google, Dos Equis, Jeep, PUR Minerals Cosmetics, Honda, Shazam, Marbles the Brain Store®, Eddie Bauer, USA Today, Luxor Las Vegas, Twentieth Century FOX, Pottery Barn Kids, Sony/Columbia Records and others. Additionally, she is responsible for developing ad sales marketing solutions to strengthen relationships with domestic and international advertising partners and help ensure repeat business.
Prior to National Geographic Channel, Belalcazar held Marketing and Business Development positions at The Travel Channel and Discovery Communications. At Travel Channel, she launched Travel Channel Academy, a new business venture designed to build a robust short form video library by teaching the public travel video journalism, and also led the company into the then-new frontier of multi-platform content distribution across platforms such as iTunes, Netflix, Comcast XFINITY and Verizon V CAST. At Discovery Communications, she launched two new online subscription video services that put video content at teachers’ fingertips so that they could effectively use multi-media content to connect with 21st Century students.
Belalcazar began her career at GSD&M’s Idea City, a full service Omnicom advertising/marketing agency, where over the course of 7 years she held various account management roles and was responsible for helping Fortune 500 clients such as SAM’s Club, UnitedHealthcare and The Dial Corporation craft brand identities, launch new products, and develop plans to curb sluggish sales.
Belalcazar holds a Bachelor of Science in Advertising from The University of Texas at Austin. Originally from Austin, Texas, she resides in Washington, DC with her husband.