Role and Company

Senior Vice President, Targetbase

Expertise

20 years experience in marketing, advertising, & communications

Location

Irving, TX

About Dimitris

STRATEGIC ANALYTICS & CONSUMER INTELLIGENCE EXECUTIVE

20 years of experience in helping US & international organizations maximize the value of their customer relationships through systematic use of strategic analytics, offline-online multi-channel marketing, and consumer-engagement technology.

- Expert in leveraging multi-source behavioral and attitudinal customer insights and predictive analytics to drive strategy and deliver differentiated offers to customers for acquisition, cross-sell / up-sell, and retention efforts.
- Consultant to C-level clients, with proven ability to sell and drive business-growth initiatives, and with management roles both on the client and agency (consulting) sides.
- Client-side background in financial services; airline; life insurance.
- Has lead client relationships for major brands, including Bank of America, American Airlines, United Airlines, Procter & Gamble, AT&T, Humana, Toyota, Hyatt Gold Passport, Tempur-Pedic, Michael’s, Travelocity, Direct Energy, Hewlett Packard, DIRECTV, and Best Buy, among others.
- Currently heading the marketing analytics team at Targetbase, an Omnicom agency.

- Ph.D. Yale, in Electrical Engineering; thesis on Machine Learning & Pattern Recognition.