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What comes first? Registering my biz name or designing a logo?


Laura Jones Tacoma, WA

Do I need to have a registered biz before I start designing a logo?

I heard (during VWISE Phoenix) there is free assistance for logo design, how do I get connected for this?

Thanks for any advice! 🥰

17 February 2022 4 replies Small Business



June Webb Washington, DC

Hello Laura,

Your logo is marketing like a website and branding. It’s separate from the LLC (biz name) which is more of an identity (EIN).
A logo often changes over time so it is more “fluid”, but the business name that you register is more permanent for tax reasons and business identity.

June Webb


Jerry Welsh Middleville, MI

Alex is spot on. Your local Chamber of Commerce should be able to provide you with assistance and also access to a local SBA representative. There are programs out there for veterans, also a women owned business will have some special programs. Not sure how the pandemic has hit the SBA or Chamber, but I would hope they are back in some form or another. Push to meet with someone, that will be your best. Worse case scenario do a Zoom meeting.


Joe Engle Indianapolis, IN

Hello Laura. Wonderful enthusiasm! I recommend you concentrate on your business plan. Estimate for at least 2 years out. Facilities cost, labor cost, materials, employees, market research location, advertising/marketing, monthly revenue, bookkeeping, and so on. All startups should make a good business plan, as it forces you to realistically look at all aspects of running the business. The plan will save you lots of headaches down the road. The SBA is a good source for business plans and there are many more.

I recommend doing the business plan, and defining the type of business (sole proprietor/LLC/Corp) before worrying about logos and trademarks. If you want to do the logo on the cheap, approach a local art school, have the students submit possible logos. Pick the winner. The student gets a nice bullet point for their resume, and you get a logo.

Good luck and thank you for your service.


ACP AdvisorNet Staff New York, NY

Hi Laura,

Thank you for posting your question! 

Although I am not sure who provides free assistance for logo design, you may be interested in taking a look at the U.S. Small Business Administration website if you have not done so already. The website has a page that provides information about different business topics and business counseling if you are interested in that:

You may also find it helpful to take a look at the SCORE website: The website has a “Resource Library” that has some tools related to different topics that may be relevant. They also provide small business mentors, if that is something that you would find helpful. 

I hope this helps!


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