I am self publishing a horror comic book and I have a website and Instagram account with just 1600+ followers but can’t seem to turn those followers into actual customers. What am I doing wrong?
I am a social media manager and content creator. As mentioned above by June, you should definitely build your personal brand (who you are, what you do, your interests & hobbies, etc) Some great example you could look at is the author John Green and his brother Hank Green and Dwayne the Rock Johnson. I mostly recommend you expand your social media reach through Tik Tok and Youtube. Possibly read a story from your book or a section on Youtube and Tik Tok. I definitely do have more recommendations and would love to help! Don't be afraid to message me :)
Are you a thoughtful, generous participant in any online forums that attract your potential readers? (Think "Vidcon" and the community around it, except for horror…?)
I'll share my own experience in self-publishing two books, both of them successful. Maybe there are some tips that will help you.
In my case I sold exclusively through Amazon, as it is by far the largest platform in the world. Then I tried to build early momentum two ways.
First, I got my early buyers (friends and family, of course) to write reviews on Amazon. This is one of the things the Amazon algorithms keys on: number of reviews from verified buyers (not giveaways.) The higher you rank in their algorithm, the more visibility your book gets.
Second, I got lots of book bloggers to review my books on their websites, and sometimes to cross-review on Amazon (depends on their policy.) This took a lot of upfront work. Do a google search for "most popular book bloggers" or "comic book bloggers" or whatever. See what kinds of things they review--most probably won't be a good fit but a few will. Then reach out and ask if they will review your book. Do this with a personal email, not a blast one. For example, look at some of their prior reviews and say something nice about them in your email--that usually gets their attention.
The combination of early reviews on Amazon plus the same on blogger sites can help build early momentum. Then you need to keep marketing--it's never ending!
Best of luck,
The best way to use Social Media is to create a brand/ story for yourself. People by products/ services based on emotional trust. Then understand your target marketing and communication style of your audience (buyer). You may want to also create a website that link all your social media on your site so that there is a communication flow back on forth.
Please follow me on Linkedin for more about me company and my connections in the Washington DC area.
I recommend that you take a look at our "community" tab to find someone to help with converting Instagram followers into actual customers: https://acp-advisornet.org/community/advisors
On the community tab, you can filter by "marketing, advertising & communication" and then type in your zip code to find people close in your area to directly message. Let me know if you have any questions.
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