I've been given a once in a lifetime opportunity by www.voiceamerica.com to host a Talk show on their Empowerment Channel. I've settled with "REVELATIONS & WONDERS: Secrets to Life and Happiness" as the title. My Passion: Happiness for Mankind.
I've never done this before. Any insights in Branding, Sales, Marketing, Show Hosting, Sponsorship, or Anything Digital will greatly be appreciated.
I cannot accurately express in word my gratitude for the time you took to answer my question. Your feedback is well received and I will put it to good use.
I also think that the mission statement as they are formulated will be episode subjects of the show. Please, if you have other such statements, send them my way.
Title for Episode 3: ”How to accept the things we cannot change and be happy.” Inspired by Scott.
I will follow your words of wisdom.
My very first show will air on Monday, September 9th, at 8:00 AM Pacific Time. The title of the show is "Uncover your talent to reach your natural flow of happiness". https://www.voiceamerica.com/promo/show/3909
I will get and read "The Fred Factor" book.
If I can be of any assistance to you, please don't hesitate to reach out.
Have a beautiful day and thanks again for everything.
First of all, thank you for your service.
As far as branding, the simple advice I can give is this: use your passion to formulate a vision statement. I think you use ”Happiness for Mankind.” You can use that as your long-term aspirational goal, the thing which focuses your efforts. Next is your mission statement. What things can you challenge your self to do to further yourself to achieving your vision?
In your case, a mission statement maybe something like: ”Teaching others to discover happiness in their job” or ”How to accept the things we cannot change and be happy.” the mission statement may change over time to focus on a different aspect which supports your vision.
How you facilitate and interact with the people you help will be your brand. Remember, a brand is a feeling someone gets when experiencing you or your company, or in this case your show. However, you handle yourself, and the way you make others feel will create your brand over time. I always like to use the example of a postman. If he says hello, always smiles and neatly delivers your mail, you will always have a good feeling towards his personal ”brand.”
People often get hung up on the idea that a brand is a logo; it is not. A logo is just a visual representation of a brand and relays the feeling of a brand in a visual format. Think of the corner deli which has no logo, but you love to go there because of the personal service and home-like feeling you get when you shop there. That feeling is the brand, not the name on the door.
When you create a strong brand, and associate that with a logo, then the viewer will anticipate the feeling they get from you when they see it. But that comes after you have built a brand.
The other thing I can add is consistency. A strong brand is built on consistency. McDonald's makes food in a consistent manner, worldwide. You know what to expect when you see the golden arches, the same should be for the delivery of your message and how you handle your mission.
I hope this helps a bit. Check out the book ”The Fred Factor.” it is a great example of person brand and excellent service from the service industry.
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