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best way to drive conversion and sales


niurka castaneda Miami, FL

what is a good way to achieve sales conversion?

29 June 2019 2 replies Small Business



Spencer Smith Madison, WI

Hi Niurka - we've tried many, many ways to increase our conversions, and we've found that educating our target audience through our website, email newsletters, SEO and search engine marketing, and social media have all been effective. With remarketing (i.e. showing people sponsored content who have already visited your website), the costs are dramatically lower than advertising to everyone.

"Extract" from your head the things you know in digital form, and start to share them with those who can benefit from your knowledge. Many will not become clients, but some will.

This kind of follow-up (instead of just 'checking in' or 'touching base') will help engender trust as your prospects go through the sales process. Hope this helps you!

Spencer Smith


Emanuel Carpenter Alpharetta, GA

Hi Niurka - The best way to drive conversions and sales really depends on what you are selling. If you have a website, one way to drive sales is to obtain prospects. You can do this by putting something of value on your website like an e-book or a White Paper. Allow it to be downloaded for free but capture visitors' first name and email address. Build a marketing list from all the email addresses you capture. If you are not a writer, you can hire a freelancer on sites like fiverr to write your marketing materials.

Another way to drive sales is to start with family and friends. Ask them to buy or ask them to introduce you to someone who would buy what you sell. Your reputation will be on the line, so I hope what you sell is of quality.

There is also trade shows and other events. Attend events your prospects are most likely to attend. If it is in the budget, become a vendor where you can rent a table or a booth to display to potential clients. Talk to people who walk by. Give away something for free in exchange for contact info. Ask a vendor sponsor to donate a prize to give away in exchange for sharing the contact info you obtain.

Use a free CRM like Hubspot to keep a record of all your prospects and your records of how you contact them.

Just a few high-level ideas.

Hope this helps.

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