I am an experienced company grade officer (active & reserve), who went through some transition uncertainty when I left active duty. I initially became a warehouse manager but a few years in realized I really had my heart set on marketing, inspired in part by my time in public affairs and intelligence while in uniform. I went back to school for an MBA and now work in sales. The challenge I have is that the sales career track seems different than marketing, and I am having a struggle finding or understanding what roles would be good to transition into marketing. Thank you for any insight or advice!
Your experience in public affairs and intelligence, indicate to me that you might be interested in the data side of marketing. As Bob mentions, data driven marketing can make sales and advertising easier by supplying the relevant and trustworthy information. Look into quantitative market research (or qualitative), business intelligence, or marketing analytics.
Jake, when marketing is done correctly it should make the sales situation much easier. Marketing is a vast field. The worldwide guru in Marketing is Jay Abraham. He has helped more companies and produced more business results that anyone on the planet. He is my mentor and he has given me permission to share this link to his library. There is nothing to buy.
When you research his material, I believe it will give a better understanding of the possibilities that most appeal to you.
Here is an article:
He also has tons of presentations on YouTube.com
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