Please upgrade your web browser

These pages are built with modern web browsers in mind, and are not optimized for Internet Explorer 8 or below. Please try using another web browser, such as Internet Explorer 9, Internet Explorer 10, Internet Explorer 11, Google Chrome, Mozilla Firefox, or Apple Safari.

How can I make myself more marketable?


JAMES MIN Oceanside, CA

Business cards? Personal Brand?
I'd also would love some tips for writing personalized resume cover letters.

10 May 2019 4 replies Networking



Jo Prabhu Long Beach, CA

in todays internet environment cover letters are key to an employer finding out who you are and whether you are a suitable fit for their brand. Your resume is a history of your skills and experience in the work place and recruiters like me, typically skim through it briefly and go through it in detail with you during an actual interview. What really gets you to the interview is a cover letter which should catch our eye and grab our attention. Every cover letter should address the following 7 key issues:
WHO you are
WHAT you can offer the employer who's job you seek.
WHY you want or are applying for the job
WHERE you want to work or will fit best, whether its a Dept or location
HOW both you and the employer will benefit from being part of their organization
WHEN you are available to interview and
IF hired, how soon you will be ready to roll up your sleeves and go to bat for them.

No one knows you or can write about who you are better than yourself. Ask your friends, family and past associates what they like about you, Write down these 7 essentials about yourself, then tailor and personalize this in a very short cover letter to every job you apply for. It will get you noticed.


Steven Mathews Spring, TX

Focusing your efforts is great advice. Getting a great job is a fulltime effort. Diluting your time by striving for even two potential positions may eventually result in obtaining a position, but it will likely take longer than if you just focus on one goal.

I have some cover letter examples plus some articles on how to prepare great cover letters.


Jim Rohrbach Evanston, IL

Hi James! What kind of position are you seeking? Forward your resume along with your answer and we can discuss more about how to market yourself -- Jim "Da Coach"


Paul Tusting Salt Lake City, UT

Hi James,
I've always had the most luck/success with pretty targeted efforts.
What I mean by that is, if you know the industry and region you want to be in, there probably are only so many firm/players in that space.
If you figure out what those are, in this day and age (of things like LinkedIn) you likely can find some folks to connect with.
I have had luck simply cold calling to ask folks if they have a few min so I can learn a bit more about their firm. If you come with genuine and well researched questions, often that can result in a tour/visit....and once literally in the door, things keep progressing.

This is a very different approach than shotgunning out lots of applications/resumes/marketing collateral. But it has worked both for employment and with obtaining clients.

Good luck and thank you for your service!

Your Answer

Please log in to answer this question.

Sign Up

You can join as either a Veteran or an Advisor.

An Advisor already has a career, with or without military experience, and is willing to engage with and help veterans.
Sign Up as an Advisor.

A Veteran has military experience and is seeking a new career, or assistance with life after service.
Sign Up as a Veteran.