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AdvisorNet

How do I use an extensive LinkedIn network to grow small business revenue?

Veteran

Neal Stanton Parker, CO

I have 21000 first level connections on LinkedIn and need to know how to monetize my network as a small business owner of dust suppression products, packaging products such as KP machine films, glue and clips, etc. large mining tires (OTR tires) and commercial explosives and avalanche mitigation products.
I currently use HubSpot CRM software to try to keep up with clients but I need to integrate LI more into sales process.

9 March 2019 2 replies Small Business

Answers

Advisor

Louis Schwarz Somerville, NJ

Hi Neal, one way to increase your contacts is to go to put your business on the search engines. Your main focus should be value for money. Your products, what they do and what issues they address. Seems like you address environmental and workplace safety issues. There are companies that specialize in cost reduction and risk reduction for business, they may use some of your products to address safety issues. I believe the search engine approach would help. Next step after search engines, is to get your company to move to the top of the search engine query, so your company comes out high on the search engine results. You may have to write multiple descriptions of your products so they appear in different search engine query results. Have fun!!

Advisor

ACP AdvisorNet Staff New York, NY

Hi Neal,

Thank you for your service and for reaching out to the ACP AdvisorNet community with your question. I found a few articles that you may find helpful for growing your small business using LinkedIn...

https://www.thebalancesmb.com/how-to-use-linkedin-to-promote-your-home-business-1794731

https://www.linkedin.com/learning/growing-your-small-business-with-linkedin

https://www.forbes.com/sites/forbescommunicationscouncil/2018/11/07/four-easy-ways-to-grow-your-business-with-linkedin/#7d7bcebc6e63

I also recommend utilizing ACP AdvisorNet's Community feature to search the broader ACP network to see if we have anyone who may be able to provide more pointed advice on monetizing your LinkedIn network.

Best,
Aly
ACP Staff Member

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