I am a 25-year retired officer who has counseled a number of enlisted and commissioned servicemembers. I started my own engineering consulting business a few years ago based on my special ops background.

A common theme I hear from men and women considering leaving the service or already left is: 1) "I am my military position code (MOS or AFSC)" and 2) "I am not used to "selling" or promoting myself."

These are fully reasonable statements for service members. We have always operated as part of a team and a mission, and the idea of promoting ourselves - well, we just don't do that normally. But this attitude must change if you are to acquire a new professional identity.

I recently talked to an Air Force Senior Master Sergeant who still called himself "an RF (radio frequency) guy." Well that is what his position code may have been in the early phases of his career. This sharp non-commissioned officer was now his unit's leader, manager, and organizer. That is his professional identity!

There is nothing wrong with self-promotion as long as it is sincere, honest, and not done in an arrogant manner. The difference is between the statement, "You need me because I'm the best," and "I have unique leadership skills forged in battle or challenging mission environments. I am trustworthy and open to any challenge." The former sounds arrogant; the latter sounds more honest and enthusiastic. Just mean what you say and deliver on it when given the chance!

Many employers understand veterans don't have the corporate or small business experience but they recognize the discipline, mission-oriented attitude, leadership, and enthusiasm that veterans bring. These are all great attributes to put on a resume. I would rather hire an enthusiastic learner than a "know it all." No one comes into a job knowing it all. No matter where you enter the corporate or business world you would be best served my leaving your former military rank/grade at the door, roll up your sleeves and start learning! And never miss an opportunity to volunteer if there is such an opportunity at the office. That is appreciated.

Luck helps us all; but deliberate planning and attitude are essential. So challenge yourself with the question, "What is my new professional identity?"

Best wishes to all, for you are truly quality people and America needs you!