(Plus, 8 entrepreneurs answer 2 growth questions)

Strategy is a daunting word. It strikes fear in the greatest of companies. Why is that?
I think it boils down to the unknown. Will you be able to find a good strategy? Will people inside your company adopt it? Will customers understand it? Will you be able to keep it going?

These are all valid questions. So here are 5 potential reasons why you might need to rethink your company strategy…because no one wants to stink!

You don’t have a strategy.
Not having a strategy is like a boat without a rudder and a broken compass. Not only will you not be able to steer your business, but you won’t be able to determine when you’re off course and how to get back on course.

You don’t communicate your strategy.
You can’t be the only one excited about your strategy. Get buy-in from other partners, managers and employees. Everyone needs to be on the same page so you can all create value in a like-minded manner. Customers need to be able to understand the direction you are going, too.

You have a “tail light” strategy.
If your strategy fades as soon as the tail lights are out of view, you’ve lost. Strategy needs to be a marathon, not a sprint. Build structure that will allow and support a long-standing strategy.

Your strategy doesn’t work.
In business, there is no “uniform strategy” for the masses. Strategy is not right or wrong. Because what is right for me might not be right for you. It’s all about what works and what doesn’t. Find what works for your company.

You don’t review your strategy.
Times change. Businesses change. Customers change. If you are not reviewing your strategy on a consistent basis, you could be aiming at the wrong target. If something is not working (ahem) CHANGE IT! But you can’t change it if you don’t check up on it.

Since most of us need customers (if you don’t, congrats…you have a hobby) I asked 8 veteran entrepreneurs to answer 2 questions regarding their strategy for new and existing customers. Check them out…

Q: What is something you do on a regular basis to add new customers to your business?

Continue reading the responses at http://vetlaunched.com/strategy/